Marketing Strategies for Independent ArtistsBy Kosiso NwachukwuMon Jul 21 2025Photo courtesy of CanvaApproximately 120,000 new tracks are uploaded to music streaming services each day. How can you stand out?Share to:
Your Roadmap to be Seen and Heard as an African ArtistBy | 3/5/2025 | GeneralForget the myth of overnight success! True success requires intentionality and persistence. Maintaining this success requires continued effort and a well-defined strategy.
Are music videos still relevant?By | 8/23/2023 | GeneralBut before we draw conclusions, perhaps we test the hypothesis. How did you first hear Kizz Daniel - Buga (Lo lo lo) ? Radio ? TV ? YouTube? or Tik Tok? How about Fireboy DML’s Peru (feat. Ed Sheeran)? Was it Audio first or Video? Asake’s Bandana with Fireboy DML? Would you say the musical video contributed greatly to its success? Nonetheless, do you know Saad Lamjarred had over 1 billion views on YouTube? Master kg’s Jerusalema had 562 million views? And Rema and Selena Gomez’s Calm Down (Remix) had 485 million views ?
Music Licensing and Publishing: Building a Rewarding Indie Music CareerBy | 8/15/2024 | GeneralMusic licensing is granting legal permission to a second party to use copyrighted music for specific commercial purposes and durations while music publishing involves managing the copyrights of musical compositions to generate revenue.
Streaming Platforms: Which offers Best Audio Quality and Listeners ExperienceBy | 10/2/2024 | GeneralWhat is the sound quality of each streaming platform? While most streaming platforms offer high-quality bitrate options, there may be slight differences in their default available tiers. So, what is obtainable on each digital streaming platform?
What do you know about ISRC?By | 8/14/2023 | General...getting an ISRC and having well-captured and fully updated metadata are non-negotiable requirements for every song. Without embedding this 12-digit code into a song before being released to the public, whether on digital platforms or CDs, the song becomes a pin in a haystack, difficult to find and the creator to get paid.